LUNGI

YOUR

WAY

How It Works:

01 - Choose Your Lungi

Browse the swatchbook to explore the available Lungi cloth. Each colourway is a one-off, with enough fabric for a single garment.

02 - Choose How To Wear It

Explore made-to-order styles, view sizing options and choose the garment that suits you.

03 - Fill Out The Order Form

Complete the order form with your chosen colourway, style, size and details. All orders are subject to fabric availability and confirmation before making begins.

SWATCHBOOK - Batch 01

  • Close-up of a fabric with red, blue, and white checkered pattern, and a yellow measuring tape laid across it with measurements in inches.

    Crimson Red, White & Phthalo Blue

    Shalimar Lungi - 100% Cotton

    UNAVAILABLE - Found its wearer

  • Close-up photo of a fabric with a blue, beige, black, and white checkered pattern next to a yellow measuring tape showing measurements from 1 to 33 inches.

    Royal Blue, White & Olive Brown

    Shalimar Lungi -100% Cotton

    Status: Available

  • Close-up of a fabric with a multi-colored plaid pattern in shades of blue, yellow, white, black, and gray, with a yellow measuring tape laid across.

    White, Royal Blue & Yellow

    Shalimar Lungi - 100% Cotton

    Status: Available

  • Close-up of a fabric with a plaid pattern in blue, white, beige, and black, with a yellow measuring tape laid horizontally across the bottom edge.

    Slate Blue & White

    Shalimar Lungi- 100% cotton

    Status: Available

Technical drawing of a long-sleeve men's shirt, front and back views, with a stand collar, chest pocket on the left side, buttoned cuffs, and detailing around the placket and collar.
Technical drawing of a long-sleeve men's shirt, front and back views, with a stand collar, chest pocket on the left side, buttoned cuffs, and detailing around the placket and collar.

Style 01 - Bhai Ka Kameez

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(Brothers Shirt)

$525 NZD

Clothing size guide showing relaxed-fit size M measurements in centimeters: 58 shoulder width, 166 chest circumference, 46 neck circumference, 23 wrist, and 75 length.
Clothing size guide showing relaxed-fit size M measurements in centimeters: 58 shoulder width, 166 chest circumference, 46 neck circumference, 23 wrist, and 75 length.

Relaxed shirt with button placket front, band collar and back pleating. Inspired by traditonal ‘Kameez’ detailing.

Person wearing a blue and pink plaid shirt holding colorful beaded necklaces with a white tassel, rings on fingers, and a white background.
A young man with curly dark hair wearing a blue and white plaid shirt, holding a clear bag, standing in an indoor setting with other people and a colorful, textured backdrop.

Style 02 - Gaanv Ka Kurta

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(Village Tunic)

Line drawing of a long-sleeve shirt pattern, showing the front and back views. The front has a button-down placket, a small collarless neckline, a chest pocket, and buttoned cuffs. The back shows plain fabric with shoulder stitching.
Line drawing of a long-sleeve shirt pattern, showing the front and back views. The front has a button-down placket, a small collarless neckline, a chest pocket, and buttoned cuffs. The back shows plain fabric with shoulder stitching.
A size guide chart displaying measurements for medium and large clothing sizes, including shoulder width, chest circumference, neck circumference, wrist, and length in centimeters.
A size guide chart displaying measurements for medium and large clothing sizes, including shoulder width, chest circumference, neck circumference, wrist, and length in centimeters.

‍ $535 NZD

Easy fitting tunic with button up front and bias bound neckline. Designed with recognition of the hard working villages that have carried this silhouette for generations.

A man dressed in a long, multi-colored plaid shirt, paired with plaid shorts, wearing a white knitted cap and brown sandals, standing against a plain white wall.
A young man with tan skin and dark hair, wearing a white prayer cap, a white T-shirt, a plaid shirt in shades of blue, gray, and cream, and a brown belt with beige pants, standing next to a wooden cabinet with a drawer on the right side.
Line drawing of a pair of wide-leg pants, showing both front and back views. The pants have a high waist and wide, flowing legs. The front view shows a button at the waistband, while the back view features a pocket with a circular decorative design.
Line drawing of a pair of wide-leg pants, showing both front and back views. The pants have a high waist and wide, flowing legs. The front view shows a button at the waistband, while the back view features a pocket with a circular decorative design.

Style 03-Papa Ka Shalwar

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(Fathers Trouser)

$ 575 NZD

Size guide table showing finished garment measurements in centimeters: sizes 28–36, waist 78–98 cm, length 110 cm; length adjustable upon request.
Size guide table showing finished garment measurements in centimeters: sizes 28–36, waist 78–98 cm, length 110 cm; length adjustable upon request.

Wide leg trousers with pleated waistline, side pockets and hem detailing. Inspired by traditional Shalwar (trousers) found in my fathers wardrobe.

A male model walking down a runway during a fashion show, dressed in a casual plaid shirt, loose plaid pants, and holding a small metallic bag.
Close-up of men's plaid shirts in shades of blue, gray, and yellow, with details of fabric patterns and button cuffs.

Order Form

Traceability & Transparency

These factories are often run by small business owners. The cotton fibres are soruced locally, yarn dyed, spun and woven in small scale factory units where the process of producing a lungi is also found to use less water than other cotton fabrics.

The lungi brands utilisied, ‘Shalimaar Lungiyaan’ and ‘Charminar Lungiyaan’, are textile manufacturers in the Malegaon textile cluster located in the Nashik district of the Maharashtra state, India. This textile cluster is home to 5856 power loom units and the core firms provide employment for over 60,000 weavers, majority of which are part of minority populations and vulnerable sections of society.

My Lungi fabrics are sourced at the local market near my village, located next to the train station in Gujarat, India. I look forward to tracing the supply chain, meeting the lungi vendors and weavers and learning more about their experiences.

Close-up of a yellow tag attached to a package of rice, with black, gold, and pink text on a black background, and a certificate of authenticity. The package label indicates it is a type of rice from India, with details about quality and origin, and a price label showing 2.25 meters.
A woman working on a fabric weaving loom with a colorful plaid fabric. She is wearing a green tank top and plaid pants, focused on her task in a workshop surrounded by machinery and woven fabric.

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The Malegaon textile industry also face challenges that are pushing the locally run factories into decline. This is found to be be due to three influential factors: government schemes that are unsupportive to small scale operations, an influx of cheaper imported fabric and the new generations who lack interest towards weaving and textile practices. The reduction in the once booming industry has left thousands of workers struggling to find alternative employment opportunities.

Prof. Baral, Bibhudutta, Divyadarshan C.S, and Amulya S. “Lungi Weaving Process.” N.d. D’Source.

Learn More About Lungi

The lungi is a woven, indigenous, cotton cloth, used as a traditional wrap skirt for men in India and across South East Asia. Recognised by its vibrant checks, it is valued for its ease, practicality and comfort, with deep connections to everyday life, rural communities and cultural identity.

Loved for its simplicity, the lungi is commonly worn by farmers, labourers, fishermen and elders. My father calls it the ‘Indian sweatpants’, a cloth made to be lived in.

But the lungi isn't nostalgia or antiquity. It's continuity. You don't have to be Indian to appreciate the lungi, it is a tradition that can continue to evolve through the people who weave it, wear it and find strength in it today.

Lungi is a reminder that tradition doesn’t belong to the past, it belongs to those bold enough to wear it now.

A man with a serious expression standing on a sandy ground, holding a floral garland in one hand, wearing a sleeveless shirt and a traditional cloth around his waist, with two children beside him partially visible, holding umbrellas, in a hazy outdoor setting with a distant view of trees and buildings.

Ken Hermann. ‘Tinku Das’. Flower Men Series. Kolkata, India 2014.